Thursday, 4 March 2010

Cole Morton's brain-teasing lesson

What a debate we've had with Cole Morton who wanted us to express our views about the way journalists think and work. We were making up a story to be published in the Daily Mail and let me tell you, the decisions were not easy... I know this was a scenario that does not happen every day but still....
We know that the relationship between PR and journalists is one of love and hate and we've learnt that PR have to fight a long and hard battle to get what they want into the papers.......that is what it means to 'sleep with the enemy'...
P.S. off to the Digital PR lesson...Hana xx

1 comment:


    Find out all about Cole on Journalisted - these are the numbers you want in your little black book guys to be the top of your game in the PR Field!!!